Massage therapy is a complementary treatment to chiropractic care and physical therapy, as well as integrative medicine. It has applications for healthy muscles, tendons, ligaments and skin. Types of massage include Swedish massage to relax and energize, deep massage to address muscle injury, sports massage to treat injuries and trigger point massage to loosen tight muscles after injury or overuse.

Regular massage from a qualified massage therapist provides many benefits:

  • Relaxing the body
  • Calming the nervous system
  • Stretching connective tissue
  • Improving muscle tone
  • Relieving cramped muscles
  • Speeding recovery from injury
  • Increasing tissue metabolism
  • Speeding recovery from illness
  • Increasing range of motion
  • Speeding elimination of metabolic waste
  • Increasing blood and lymph circulation
  • Stimulating releases of endorphins
  • Strengthening the immune system
  • Improving posture
  • Improving red blood cell count
  • Relieving tired and aching muscles
  • Improving skin tone

Massage therapy also helps control physical conditions or responses:

  • Lowering blood pressure
  • Reducing heart rate
  • Slowing respiration
  • Reducing chronic pain
  • Reducing tension headaches
  • Decreasing muscle deterioration
  • Reducing swelling

There are several emotional benefits, as massage:

  • Reduces anxiety
  • Enhances self-image
  • Provides a feeling of well being
  • Nurtures and stimulates emotional growth

Mental benefits of massage therapy include:

  • Reduced mental stress
  • Better-quality sleep
  • Improved productivity
  • Mental relaxation

Bronston Quality and Patient-Centric Care
Bronston Clinics are designated as Centers of Excellence by Fulcrum Health, in recognition of our clinics’ quality, patient-centered care, and our commitment to using an integrated, collaborative approach in achieving the best outcomes and quality of life for patients. Our massage therapist, Gena Allen, is licensed in Wisconsin and nationally certified with the National Certification Board for Therapeutic Massage and Bodyworks (NCBTMB). She is a Reiki I practitioner and trained in Swedish massage, deep tissue, trigger point, hot stone, myofascial release, pregnancy/special populations and sports massage. She is also a certified Quartz massage provider with Quartz Medicare Advantage covering massage therapy for chronic conditions such as neck pain, lower back pain, fibromyalgia and type 2 diabetes. Other coverage includes worker’s compensation, auto and personal injury. Your chiropractor or physical therapist may also prescribe or recommend massage therapy.

Expanded Hours for Massage Therapy
Appointments are available for 30, 60, 75 or 90 minutes at the Bronston Onalaska and La Crosse Clinics Monday – Friday, from 10:00 a.m. – 5.00 p.m. Please note that we allow time for the massage room to be carefully cleaned and disinfected between appointments. To schedule your massage appointment, please call 608.781.2225 or contact us. For health tips and updates, please follow us on Facebook.