Could Facebook increase back pain awareness? [Video]

Half the battle against back pain is determining the cause. Often, sufferers endure a lifetime of pain without a proper diagnosis. Researchers from the U.K. are hoping that social media campaigns could change that.

Their recent study found that Facebook advertisements could effectively increase awareness of inflammatory back pain symptoms, prompting users to seek diagnosis and treatment.

This means ultimately reducing or even eliminating the major delays that prevent patients from properly addressing their I-B-P symptoms. The study’s results showed that few participants had actually consulted with a specialist and taken the steps to diagnose their condition. Facebook advertisements helped more patients reach awareness and take action.

If you’re suffering from back pain, schedule an appointment with a professional chiropractor today!